unation

10th Annual St. Pete Chillounge Night

Promotion Campaign Level:  $750 Elite / Sponsor

 110k combined Facebook, Instagram and UNATION impressions.

  Drive at least 2,250 qualified visitors to your event page.

  Featured event in the UNATION App and Stuff to Do Channels

  Event theme creation.

Campaign Insights

A summary of impressions and qualified visitors driven to your event.

Name of event:

10th Annual St.
Pete Chillounge Night

Date of event:

November 18th, 2017

Event Page:

https://www.unation.com/event/339428380

Impressions

  • Guaranteed
  • Actual

Qualified Visitors

  • Guaranteed
  • Actual

Guaranteed Numbers

110,000 impressions

2,250 qualified visitors

Actual Results

126,834

3,004

Difference

+16,834

+754

Campaign Analysis

The campaigns for the Chillounge Night were an immediate success. The numbers for the 750 package were met and exceeded within the first 4 days. There were no challenges to report.

It is worth noting that we would have no difficulties exceeding the numbers provided in this analysis. We can accomplish this by running back to back promotional packages. Thank you for trusting us to help spread the word about another one of the Chillounge’s awesome events.

126,834

Impressions

The total number of times your promoted social post, event, or ad was seen by a relevant user.

2,568

Link Clicks

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

6,257

Page Views

The total number of times your UNATION event page was viewed.

3,004

Qualified Visitors

The total number of people who viewed your UNATION event page.

*Data sources include UNATION, Facebook, Instagram and Google measuring impressions, CPM, link clicks and page views.

Frequently Asked Questions

Facebook

What are impressions?

 

What are Impressions?

The total number of times your promoted social post, event, or ad was seen by a relevant user.

What does CPM mean?

 

What does CPM mean?

Cost per 1,000 impressions. What it cost for 1,000 people to see the post.

What are link clicks?

 

What are link clicks??

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

Instagram

What does reach mean?

 

What does reach mean?

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.

What does engagement mean?

 

What does engagement mean?

The number of times people take an action on the post such as, likes, comments, shares.

Google Analytics

What are page views?

 

What are page views?

The total number of times your UNATION event page was viewed.

What are unique visitors?

 

What are unique visitors?

Unique visitors are the number of sessions during which the specified page was viewed at least once.

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