unation

Atlanta Parent’s Family Festival

Promotion Campaign Level:  $100 Basic / Sponsor

 12k combined Facebook, Instagram and UNATION impressions.

  Drive at least 200 qualified visitors to your event page.

  Featured event in the UNATION App and Stuff to Do Channels

  Event theme creation.

Campaign Insights

A summary of impressions and qualified visitors driven to your event.

Name of event:

Atlanta Parent’s Family Festival

Date of event:

October 14th, 2017

Event Page:

https://www.unation.com/event/706665763

Impressions

  • Guaranteed
  • Actual

Qualified Visitors

  • Guaranteed
  • Actual

Guaranteed Numbers

12,000 impressions

200 qualified visitors

Actual Results

115,395

3,735

Difference

+103,395

+3,535

Campaign Analysis

The campaigns ran for the Atlanta Parent’s Family Festival were extremely and immediately successful. There were no challenges to report. The number of qualified visitors and impressions purchased with the Basic Package was met and exceeded within the first few days. It is our observation that your events resonate very well with our audience. This would allow for sequential packages to be purchased in order to capitalize on momentum leading into your event.

We had a great time promoting your event! Thank you for trusting us to spread the word.

115,395

Impressions

The total number of times your promoted social post, event, or ad was seen by a relevant user.

3,332

Link Clicks

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

7,872

Page Views

The total number of times your UNATION event page was viewed.

3,735

Qualified Visitors

The total number of people who viewed your UNATION event page.

*Data sources include UNATION, Facebook, Instagram and Google measuring impressions, CPM, link clicks and page views.

Frequently Asked Questions

Facebook

What are impressions?

 

What are Impressions?

The total number of times your promoted social post, event, or ad was seen by a relevant user.

What does CPM mean?

 

What does CPM mean?

Cost per 1,000 impressions. What it cost for 1,000 people to see the post.

What are link clicks?

 

What are link clicks??

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

Instagram

What does reach mean?

 

What does reach mean?

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.

What does engagement mean?

 

What does engagement mean?

The number of times people take an action on the post such as, likes, comments, shares.

Google Analytics

What are page views?

 

What are page views?

The total number of times your UNATION event page was viewed.

What are unique visitors?

 

What are unique visitors?

Unique visitors are the number of sessions during which the specified page was viewed at least once.

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