unation

Tampa Bay Wing Fling

Promotion Campaign Level:  $250 Pro / Sponsor

 35k combined Facebook, Instagram and UNATION impressions.

  Drive at least 750 qualified visitors to your event page.

  Featured event in the UNATION App and Stuff to Do Channels

  Event theme creation.

Campaign Insights

A summary of impressions and qualified visitors driven to your event.

Name of event:

Tampa Bay Wing Fling

Date of event:

October 21st, 2017

Event Page:

https://www.unation.com/event/637595315

Impressions

  • Guaranteed
  • Actual

Qualified Visitors

  • Guaranteed
  • Actual

Guaranteed Numbers

35,000 impressions

750 qualified visitors

Actual Results

194,947

4,269

Difference

+159,947

+3,519

Campaign Analysis

All aspects of the Wing Fling campaign were a tremendous success. The giveaway was an effective tool to generate organic buzz while complimenting the ads running in the background. There were no challenges to report.

It is worth noting that we would have no difficulties exceeding the numbers provided in this analysis. We can accomplish this by running back to back promotional packages. Thank you for trusting us to help spread the word about another one of Big City’s awesome events.

194,947

Impressions

The total number of times your promoted social post, event, or ad was seen by a relevant user.

3,502

Link Clicks

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

9,016

Page Views

The total number of times your UNATION event page was viewed.

4,269

Qualified Visitors

The total number of people who viewed your UNATION event page.

*Data sources include UNATION, Facebook, Instagram and Google measuring impressions, CPM, link clicks and page views.

Frequently Asked Questions

Facebook

What are impressions?

 

What are Impressions?

The total number of times your promoted social post, event, or ad was seen by a relevant user.

What does CPM mean?

 

What does CPM mean?

Cost per 1,000 impressions. What it cost for 1,000 people to see the post.

What are link clicks?

 

What are link clicks??

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

Instagram

What does reach mean?

 

What does reach mean?

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.

What does engagement mean?

 

What does engagement mean?

The number of times people take an action on the post such as, likes, comments, shares.

Google Analytics

What are page views?

 

What are page views?

The total number of times your UNATION event page was viewed.

What are unique visitors?

 

What are unique visitors?

Unique visitors are the number of sessions during which the specified page was viewed at least once.

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