unation

The Festival Of Bacon

Promotion Campaign Level:  $120 Custom / Sponsor

 18k combined Facebook, Instagram and UNATION impressions.

  Drive at least 300 qualified visitors to your event page.

  Featured event in the UNATION App and Stuff to Do Channels

  Event theme creation.

Campaign Insights

A summary of impressions and qualified visitors driven to your event.

Name of event:

The Festival Of Bacon

Date of event:

November 4th, 2017

Event Page:

https://www.unation.com/event/601784429

Impressions

  • Guaranteed
  • Actual

Qualified Visitors

  • Guaranteed
  • Actual

Guaranteed Numbers

18,000 impressions

300 qualified visitors

Actual Results

143,699

4,382

Difference

+125,699

+4,082

Campaign Analysis

The Festival of Bacon campaigns were a wild success from the start. The package numbers were met and exceeded with in the first day. There were no challenges to report with this promotion. Moving forward, it would seem that purchasing sequential packages once numbers are met would capitalize on momentum leading into the event.

We enjoyed promoting this event and we thank you for trusting us to spread the word.

143,699

Impressions

The total number of times your promoted social post, event, or ad was seen by a relevant user.

3,279

Link Clicks

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

8,847

Page Views

The total number of times your UNATION event page was viewed.

4,382

Qualified Visitors

The total number of people who viewed your UNATION event page.

*Data sources include UNATION, Facebook, Instagram and Google measuring impressions, CPM, link clicks and page views.

Frequently Asked Questions

Facebook

What are impressions?

 

What are Impressions?

The total number of times your promoted social post, event, or ad was seen by a relevant user.

What does CPM mean?

 

What does CPM mean?

Cost per 1,000 impressions. What it cost for 1,000 people to see the post.

What are link clicks?

 

What are link clicks??

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

Instagram

What does reach mean?

 

What does reach mean?

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.

What does engagement mean?

 

What does engagement mean?

The number of times people take an action on the post such as, likes, comments, shares.

Google Analytics

What are page views?

 

What are page views?

The total number of times your UNATION event page was viewed.

What are unique visitors?

 

What are unique visitors?

Unique visitors are the number of sessions during which the specified page was viewed at least once.

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