unation

The Holiday Market for Makers

Promotion Campaign Level:  $8,250 Custom Package

 385k combined Facebook, Instagram and UNATION impressions.

  Drive at least 24,750 qualified visitors to your event page.

  Featured event in the UNATION App and Stuff to Do Channels

  Event theme creation.

Campaign Insights

A summary of impressions and qualified visitors driven to your event.

Name of event:

The Holiday Market for Makers

Date of event:

December 2 & 3, 2017

Event Page:

 

Day 1

https://www.unation.com/event/943912230

Day 2

https://www.unation.com/event/618530603

Impressions

  • Guaranteed
  • Actual

Qualified Visitors

  • Guaranteed
  • Actual

Guaranteed Numbers

385,000 impressions

24,750 qualified visitors

Actual Results

1,287,372

53,564

Difference

+902,372

+28,814

Campaign Analysis

The campaigns for The Holiday Market were an immediate success. The numbers for the complimentary $750 package were met and exceeded within 2 days. The numbers for the $2500 package were met and exceed within 8 days. And the numbers for the $5000 package were met and exceeded on Nov 28; however we continued to run ads until the day of the event. The only challenge to report was during the last stretch of the $5000 package. Thanksgiving, Black Friday, Cyber Monday and the holidays in general caused the ad space to become highly competitive and expensive. We had to get very creative with our marketing and targeting to continue driving traffic effectively and responsibly.

Thank you for trusting us to help spread the word about your first ever Holiday Market!

1,287,372

Impressions

The total number of times your promoted social post, event, or ad was seen by a relevant user.

46,188

Link Clicks

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

114,140

Page Views

The total number of times your UNATION event page was viewed.

53,564

Qualified Visitors

The total number of people who viewed your UNATION event page.

*Data sources include UNATION, Facebook, Instagram and Google measuring impressions, CPM, link clicks and page views.

Frequently Asked Questions

Facebook

What are impressions?

 

What are Impressions?

The total number of times your promoted social post, event, or ad was seen by a relevant user.

What does CPM mean?

 

What does CPM mean?

Cost per 1,000 impressions. What it cost for 1,000 people to see the post.

What are link clicks?

 

What are link clicks??

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

Instagram

What does reach mean?

 

What does reach mean?

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.

What does engagement mean?

 

What does engagement mean?

The number of times people take an action on the post such as, likes, comments, shares.

Google Analytics

What are page views?

 

What are page views?

The total number of times your UNATION event page was viewed.

What are unique visitors?

 

What are unique visitors?

Unique visitors are the number of sessions during which the specified page was viewed at least once.

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