unation

ViVa Hispanic Heritage Festival

Promotion Campaign Level:  $750 Elite / Sponsor

 110k combined Facebook, Instagram and UNATION impressions.

  Drive at least 2,250 qualified visitors to your event page.

  Featured event in the UNATION App and Stuff to Do Channels

  Event theme creation.

Campaign Insights

A summary of impressions and qualified visitors driven to your event.

Name of event:

ViVa Hispanic Heritage Festival

Date of event:

October 1st, 2017

Event Page:

https://www.unation.com/event/555235867

Impressions

  • Guaranteed
  • Actual

Qualified Visitors

  • Guaranteed
  • Actual

Guaranteed Numbers

110,000 impressions

2,250 qualified visitors

Actual Results

113,039

2,309

Difference

+3,039

+59

Campaign Analysis

The campaigns for the Viva Hispanic Heritage Festival were a tremendous success. We were able to exceed the numbers purchased with the $750 package sooner than anticipated. There were no challenges to report.

It is worth noting that we would be able to exceed these numbers and drive more momentum leading up to the day of the event by running back to back promotional packages. Thank you for trusting us to spread the word about your awesome event!

113,039

Impressions

The total number of times your promoted social post, event, or ad was seen by a relevant user.

2,087

Link Clicks

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

4,905

Page Views

The total number of times your UNATION event page was viewed.

2,309

Qualified Visitors

The total number of people who viewed your UNATION event page.

*Data sources include UNATION, Facebook, Instagram and Google measuring impressions, CPM, link clicks and page views.

Frequently Asked Questions

Facebook

What are impressions?

 

What are Impressions?

The total number of times your promoted social post, event, or ad was seen by a relevant user.

What does CPM mean?

 

What does CPM mean?

Cost per 1,000 impressions. What it cost for 1,000 people to see the post.

What are link clicks?

 

What are link clicks??

The total number of link clicks from social posts, ads, etc. delivered by the UNATION promotional team.

Instagram

What does reach mean?

 

What does reach mean?

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.

What does engagement mean?

 

What does engagement mean?

The number of times people take an action on the post such as, likes, comments, shares.

Google Analytics

What are page views?

 

What are page views?

The total number of times your UNATION event page was viewed.

What are unique visitors?

 

What are unique visitors?

Unique visitors are the number of sessions during which the specified page was viewed at least once.

Top